In-Person Events
I produced and executed all kinds of company events, from smaller sponsorships and customer breakfasts to large, multi-day events, including a 3-day event around the Formula 1 race.
A smooth event is only half the goal. I build events around the guest experience: the moments people talk about afterward and the feeling of being valued that keeps customers coming back.
In 2025, I ran 6 customer-only events across 6 regions, and 100% of participating customer accounts renewed.
There's a lot that goes on behind the scenes to make an event feel effortless: coordinating vendors, managing logistics, budgets and timelines, handling shipments and all the little details, while making sure everything comes together on the day. I've worked across the whole process, from the initial planning stages to being on-site and making sure things actually happen.That's me!
That's me!
Welcome to PenteraConnect NYC
Conference sponsorship
PenteraConnect TLV - with 3 stage backdrops around the screens (right, left and bottom)
PenteraConnect NYC
PenteraConnect Austin
Customer event combined with a racing simulator attraction
Part of PenteraConnect's gift bag to customers who attended the Formula 1 race with Pentera
PenteraConnect TLV - Wright Brothers themed-room
Cervello's booth at InnoTrans with a built-in bar to attract visitors
Cervello's booth
Cervello's ad at the venue train station
The Pentera Spark - a signature cocktail served at the welcome reception. Each drink was served with a custom drink stirrer and coaster.
PenteraConnect Austin
A welcome sign
PenteraConnect Austin
PenteraConnect NYC
PenteraConnect NYC - Pirate themed-room
PenteraConnect NYC
PenteraConnect Paris - Greek Myth themed
Wright Brothers themed-room
TV with a personalized video and event stickers